Impossible

Impossible

THE FUTURE OF ANALOG PHOTOGRAPHY

Edwin Land, the founder of Polaroid and the inventor of the world’s first instant camera and film, once said, “Don’t undertake a project unless it’s manifestly important and nearly impossible.” The founders of The Impossible Project took him at his word when, in 2008, they purchased the last factory in the world manufacturing Polaroid instant film. Their aim was simple: to save 200 million Polaroid instant cameras from becoming utterly useless.